Brett McFall has rocked the room in the morning session of the DreamLife Internet Marketing Seminar in Melbourne today September 12, 2009.
The focus of Brett’s presentation was about marketing and positioning to stand out from the crowd. He presented a five step system to position you as a premium product in your market.
Step1 – “Find The One Thing That Makes You King”
Find your unique selling proposition and test it to make sure that it causes people to ‘want to buy’. Not necessarily true but powerful. For example M&Ms ‘melts in your mouth not in your hand’ or Energizer batteries ‘keep going and going…’
Step2 – “Make Doing Business With You Irresistible”
You can sell a bottle of water for $10,000… if you promise to throw in a $100,000 bonus.
Step3 – “Let your visitors show you the way”
Split test
Step4 – “Move The Free Line”
aka Eban Pagan – google for his video playlist of GetAltitude
Step5 – “Build A Database”
Using a squeeze page with PPC traffic to build a list. Use eZine Articles to generate 2 emails a week of information on your niche then follow up with once a week offer for a ClickBank product.
“Money is always sexy”
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Very cool. Thanks for sharing. I would be there if it was in Sydney. In fact already started registration, but found at the end it was in Melbourne….
Already got the value out of few mins of reading what you posted.
Thanks again.
J.