Sean Roach
Sean Roach is shocking, but in the nicest possible way. His presentation is not politically correct nor is it what you are used to hearing. Sean is actually a lovely guy; warm, caring and funny. His presentation covers some classic methods of market research and traffic generation. He is promoting his ‘Push Me Traffic’ product and his recent book, Get Off Your Duff And Make Your Own Cheese.
Sean refers to himself as a window licker, something that reminds me of the screen lickers that are so popular as video ringtones where dogs lick the camera. I don’t believe a word of it. Sean consults with major corporations and his company is the target of the cash rich search engines, he has turned them down. He also refers to himself as a Ready-Fire-Aim guy with little or no attention span. At the tender age of only 37, Sean is ahead of his years in experience.
The Oprah Market Research Method
One of my favourite parts of Sean’s presentation is the Oprah Market Research method. Sean suggests following the Oprah show and getting an idea of niche markets from them. By paying attention to what is going on in the media, and especially product launches he suggests beginners will be able to ride the coat-tails of the big players in consumer markets by writing keyword rich articles and posting them on Squidoo & Weebly then promoting them on Digg, Mixx, Propeller & Shoutwire, not to mention submitting them to RSS directories.
Utilize Free Resources
Sean also suggests using free resources such as Craigslist, message boards, eBay and blogs to get more information about your target market. He also suggests commenting on high-traffic blogs using a monkey, Sean’s euphamism for cheap student labor. I saw on Sean’s desktop while he was trying to get a video to load that he’s also a customer of Traffic Geyser. He also promotes the use of the video squeeze page where you have a video on the left and an opt-in email squeeze form on the right.
Sean will be speaking at the World Internet Summit Event in Atlanta August 20-23.
